Wipro

Wipro offers a range of services including information technology, consulting, and business process services.

Landor was commissioned to revamp their brand strategy and create a comprehensive visual identity system that reflects their new brand idea of Connected Insights. The brand mark, featuring multiple colors, represents Wipro's connected world and modernizes the colors from their brand heritage.

The Wipro disc is a symbol of that interconnected world, where patterns and insights are revealed as the disks come together. With multiple disks signifying the breadth of our connections, and one highlighting a single individual, the brand identity signifies that everything and everyone is interconnected.